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商品編號： 9-705-506 出版日期： 2005/06/28 作者姓名： Yoffie, David B.;Mack, Barbara J. 商品類別： Other 商品規格： 24p 再版日期： 2006/03/02 地域： 產業： 個案年度： 1998 - 2005
商品敘述：
Explores the challenges of commercializing a bleeding-edge technology. After seven years, E Ink has spent more than $100 million to commercialize electronic ink. With business momentum picking up, but resources running out, the case examines the key trade-offs in bringing a new technology to market.
涵蓋領域：
Entrepreneurship;Innovation;Marketing strategy;Emerging technologies;Market entry
相關資料：
Case Teaching Note, (5-706-477), 6p, by David B. Yoffie
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